Victoria Biancardi

Category: CREATIVE DIRECTION

  • Wise Folk Clinic: Branding

    Wise Folk Clinic: Branding

    Wise Folk Clinic:
    Branding

    Scope of Project

    For Wise Folk Clinic, I created a calming, intentional brand identity inspired by the Flower of Life — a symbol of growth, balance, and interconnectedness that echoes the clinic’s holistic approach to mental wellness. The core logo icon draws from this geometric motif, paired with a clean wordmark to keep the look modern and welcoming.

    To make the brand adaptable across services, I developed a flexible color palette and a system of four distinct icons — one for each guide offered — giving each area of care its own recognizable color and symbol. This visual system works seamlessly across the website, social media, and other client touchpoints, making the experience feel both unified and easy to navigate.

    Services: graphic design
    Client: wise folk clinic

    BRANDING OVERVIEW

    How do I start working on a project?

    Every branding project starts with understanding — who you are, what you stand for, and how you want people to feel when they experience your brand. We’ll talk through your story, your goals, and your audience so we can define the values and ideas that should guide every design decision.

    Once we’re aligned, I translate that vision into a clear, practical identity. I craft the visuals, refine the messaging, and build out assets you can actually use — whether you’re a solo founder or a growing team. The end result: a brand that feels intentional, true to you, and ready to make a real connection.

    My Working Proccess

    We’ll dig into your mission, values, audience, and what makes your story worth sharing.

    I’ll design the core identity — logo, colors, type, imagery, and tone — so it all works together naturally.

    You’ll get clear, usable assets and guidelines to keep your brand consistent everywhere it shows up.

  • Various: Social Media Content

    Various: Social Media Content

    Social Media Content

    Scope of Project

    My approach to social media is hands-on and adaptable — I can manage every part of the process myself, from creating visuals and writing captions to scheduling posts and handling daily engagement. When needed, I can also step in as a creative lead or copywriter within a larger team, making sure every post fits the brand’s voice and supports broader campaigns. Whether I’m refreshing a feed on my own or collaborating with other designers, photographers, or marketing managers, my focus is always the same: thoughtful, consistent content that builds real connection with your audience.

    Some of the accounts I’ve supported:

    Services: graphic design, Copywriting, photography, video
    Client: Various

    Kurrent Kitchen and Bath & Kertiles

    Reel #1

    Reel #2

    Reel #3

    Reel #4

    How do I start working on a project?

    Whether it’s refreshing a feed, planning monthly content calendars, or managing community interactions, I handle every part of the process to keep your social media consistent and engaging. I can create original graphics, shoot and edit photos, write on-brand captions, and coordinate with other marketing or in-house teams to keep everything aligned. My goal is to help each post do its job — drive awareness, build trust, and turn followers into real customers.

    My Working Proccess

    We start by defining your audience, clarifying what you want to share, and setting clear goals for your platforms.

    I plan, write, design, and edit — from fresh visuals to captions that sound like you — always keeping your feed cohesive and on-brand.

    I schedule posts, track performance, and handle day-to-day community management, adjusting the strategy as we grow and learn what works.

  • Kertiles: Print Marketing

    Kertiles: Print Marketing

    Print Marketing

    Scope of Project

    For Kertiles, I design cohesive, high-impact print materials that bring the brand’s product collections and style to life. From compact trifolds that guide customers through key collections to eye-catching flyers that highlight promotions and launches, each piece is crafted to feel clear, polished, and aligned with Kertiles’ modern aesthetic.

    The product catalog serves as an elevated, easy-to-navigate showcase of Kertiles’ full range, while branded products — from packaging to signage — carry the brand’s identity into every detail. My focus is on layouts, imagery, and finishes that feel premium and purposeful, helping Kertiles stand out wherever customers connect with the brand.

    Each product had a distinct focus:

    • TRIFOLD – A compact, informative piece that highlights Kertiles’ kitchen line and makes product selection easy.
    • FLYER – Clean, versatile info sheets designed to share company highlights and product details at trade shows, conventions, or in presentation folders.
    • CATALOG – A comprehensive catalog that showcases the full range of Kertiles’ vanity line, Kerdecora, including products with clear visuals and details.
    • BRANDING – Custom-designed folders and holiday cards that extend Kertiles’ identity beyond the showroom.

    Services: Graphic Design, Copywriting
    Client: KERTILES

    Trifold

    Flyers

    Catalog

    Branding Products

    How do I start working on a project?

    Every project starts with curiosity, so I want to see what you see. We’ll talk through your ideas, what inspires you, and how you want your brand to make people feel. From there, I gather visual references, sketch out possibilities, and build a design direction that feels unmistakably yours.

    Design isn’t just about making something look good. It’s about solving problems visually. Whether we’re creating a logo, a brand identity, or a campaign, I make sure every color, shape, and type choice has a purpose.

    As we move forward, you’ll see drafts and progress, not just the final result. Your input shapes the work, and  my job is to translate your vision into visuals that speak for you when you’re not in the room.

    My Working Proccess

     We’ll explore your story, your audience, and the feeling you want to leave behind.

    Moodboards, sketches, color palettes — I build a toolkit that sets the tone for your project.

    I design, refine, and polish until you have visuals you’re proud to share — and that your audience won’t forget.

  • Better Basketball League: Posters

    Better Basketball League: Posters

    Better Basketball League:
    print

    Scope of Project

    For Better Basketball League NYC, I designed a cohesive set of three posters — each delivered in two versions (with and without borders). The goal was to clearly communicate key details about the youth basketball program in a bold, engaging way.

    Each poster had a distinct focus:
     • Poster 1 – highlighted the pricing and a brief program overview, meant to be used as a standalone flyer for handouts.
    • Poster 2 – listed the three age categories (8–9, 10–11, 12–14) with session times.
    • Poster 3 – showcased the calendar with specific program dates.

     

    I drew inspiration from grunge textures and playful 90’s shapes, using a vibrant palette of cyan, black, orange, and red-orange inspired by the team jerseys to catch the eye and tie the designs together. Placed side by side, the posters work as a unified visual series, while Poster 1 could stand alone as a flyer for broader outreach.

    Services: graphic design
    Client: better basketball league

    Poster 1 of 3 – No Border

    Poster 1 of 3 – With Border

    Poster 2 of 3 – No Border

    Poster 2 of 3 – With Border

    Poster 2 of 3 – No Border

    Poster 2 of 3 – With Border

    How do I start working on a project?

    Every project starts with curiosity, so I want to see what you see. We’ll talk through your ideas, what inspires you, and how you want your brand to make people feel. From there, I gather visual references, sketch out possibilities, and build a design direction that feels unmistakably yours.

    Design isn’t just about making something look good. It’s about solving problems visually. Whether we’re creating a logo, a brand identity, or a campaign, I make sure every color, shape, and type choice has a purpose.

    As we move forward, you’ll see drafts and progress, not just the final result. Your input shapes the work, and  my job is to translate your vision into visuals that speak for you when you’re not in the room.

    My Working Proccess

     

    We’ll explore your story, your audience, and the feeling you want to leave behind.

     

    Moodboards, sketches, color palettes — I build a toolkit that sets the tone for your project.

     

    I design, refine, and polish until you have visuals you’re proud to share — and that your audience won’t forget.