Victoria Biancardi

Category: COPYWRITING

  • Various: Social Media Content

    Various: Social Media Content

    Social Media Content

    Scope of Project

    My approach to social media is hands-on and adaptable — I can manage every part of the process myself, from creating visuals and writing captions to scheduling posts and handling daily engagement. When needed, I can also step in as a creative lead or copywriter within a larger team, making sure every post fits the brand’s voice and supports broader campaigns. Whether I’m refreshing a feed on my own or collaborating with other designers, photographers, or marketing managers, my focus is always the same: thoughtful, consistent content that builds real connection with your audience.

    Some of the accounts I’ve supported:

    Services: graphic design, Copywriting, photography, video
    Client: Various

    Kurrent Kitchen and Bath & Kertiles

    Reel #1

    Reel #2

    Reel #3

    Reel #4

    How do I start working on a project?

    Whether it’s refreshing a feed, planning monthly content calendars, or managing community interactions, I handle every part of the process to keep your social media consistent and engaging. I can create original graphics, shoot and edit photos, write on-brand captions, and coordinate with other marketing or in-house teams to keep everything aligned. My goal is to help each post do its job — drive awareness, build trust, and turn followers into real customers.

    My Working Proccess

    We start by defining your audience, clarifying what you want to share, and setting clear goals for your platforms.

    I plan, write, design, and edit — from fresh visuals to captions that sound like you — always keeping your feed cohesive and on-brand.

    I schedule posts, track performance, and handle day-to-day community management, adjusting the strategy as we grow and learn what works.

  • Kertiles: Email Marketing

    Kertiles: Email Marketing

    Kertiles: Email Marketing

    Scope of Project

    For Kertiles, I planned and managed targeted email campaigns from concept to send — writing clear, engaging copy, designing custom graphics, and editing event photos to keep each message fresh and on-brand. Using Mailchimp, I built segmented audience lists, created automated journeys for different customer groups, and ran A/B tests to refine subject lines and content for maximum impact.

    Each campaign highlighted new collections, company updates, or special events, helping Kertiles connect meaningfully with customers and industry partners. On average, these emails achieved open rates 10–15% above industry standards, strengthening engagement and growing brand awareness.

    Services: email marketing, Graphic Design, Copywriting
    Client: KERTILES

    Email Marketing

    Sample 1 – KerGroup

    Sample 2 – Kerdecora

    How do I start working on a project?

    When it comes to email marketing, I start by figuring out what the audience actually cares about — what’s worth opening, reading, and clicking. I dig into your goals, your customer data, and your brand’s voice to plan emails that feel less like spam and more like a conversation worth having.

    Sometimes I handle the entire process myself: drafting the copy, designing graphics, editing event photos, setting up automations, and scheduling sends. Other times, I plug in as part of a bigger team, working with other designers, marketing managers, or sales teams to keep the content sharp and on track. No matter how big or small the project, my focus is the same — clear, on-brand emails that people actually want to open.

    My Working Proccess

    We’ll clarify your goals, define who you’re speaking to, and map out what each email needs to say and do. Together, we’ll develop a strategy.

    I write clear, engaging copy, design custom visuals if needed, and plan layouts that look good on every device. 

    I set up, test, and schedule your emails — refining them with your feedback until they’re ready to land in inboxes and get results.

  • Las Medialunas del Abuelo: Website

    Las Medialunas del Abuelo: Website

    Las Medialunas del Abuelo:
    Website

    Scope of Project

    For Las Medialunas del Abuelo, I created warm, inviting website copy that captures the nostalgic charm of a beloved neighborhood bakery. My goal was to translate the comfort and tradition of freshly baked medialunas into words that make visitors feel at home, highlighting the brand’s story, signature pastries, and dedication to family recipes that span generations.

    Services: Copywriting
    Client: Las medialunas del abuelo

    Press Release

    How do I start working on a project?

    First, we connect. I learn about your goals, your audience, and what makes your brand unique. Then, I dive into research and develop a clear strategy for your website’s voice and message. Once we agree on the direction, I write engaging, purpose-driven copy that brings your story to life and resonates with your ideal customer.

    Throughout the process, I keep communication open and feedback welcomed so that your final copy feels true to you and your vision.

    My Working Proccess

    I meet with owners, stakeholders, and creative teams to understand the heart of the brand and its audience.

    I explore the brand’s history, values, and unique story — shaping a tone that feels authentic and inviting.

     

    I craft clear, evocative copy that tells a story and converts visitors into customers,  refining it through collaboration and feedback until every word feels true to the brand.

    OTHER WEBSITE PROJECTS

  • Kub Kao Thai & Sushi: Website

    Kub Kao Thai & Sushi: Website

    Kub Kao: Website

    Scope of Project

    For Kub Kao, I developed engaging website copy that highlights the brand’s authentic Thai flavors and welcoming atmosphere. In addition to crafting a clear, mouthwatering narrative for the website, I also collaborated with the team to shape social media strategies and write compelling captions that attract and engage the local community.

    Services: Copywriting
    Client: KUB KAO

    Website – Home

    Website – About Us

    How do I start working on a project?

    First, we connect. I learn about your goals, your audience, and what makes your brand unique. Then, I dive into research and develop a clear strategy for your website’s voice and message. Once we agree on the direction, I write engaging, purpose-driven copy that brings your story to life and resonates with your ideal customer.

    Throughout the process, I keep communication open and feedback welcomed so that your final copy feels true to you and your vision.

    My Working Proccess

    I meet with owners, stakeholders, and creative teams to understand the heart of the brand and its audience.

    I explore the brand’s history, values, and unique story — shaping a tone that feels authentic and inviting.

     

    I craft clear, evocative copy that tells a story and converts visitors into customers,  refining it through collaboration and feedback until every word feels true to the brand.

    OTHER WEBSITE PROJECTS

  • La Rosa Fine Cuban: Website

    La Rosa Fine Cuban: Website

    La Rosa fine Cuban:
    Website & Press Release

    Scope of Project

    I was brought on to craft the new website copy for La Rosa’s rebrand, capturing over 50 years of rich Cuban culinary history and translating it into warm, vivid storytelling that invites guests to experience Miami’s beloved Little Havana through La Rosa’s food and legacy. Working closely with the owner and the Foodie Order team, I wrote engaging copy that blended history, culture, and mouthwatering detail to elevate the restaurant’s online presence.

    Services: Copywriting
    Client: La Rosa Fine Cuban

    Press Release

    Website

    How do I start working on a project?

    First, we connect. I learn about your goals, your audience, and what makes your brand unique. Then, I dive into research and develop a clear strategy for your website’s voice and message. Once we agree on the direction, I write engaging, purpose-driven copy that brings your story to life and resonates with your ideal customer.

    Throughout the process, I keep communication open and feedback welcomed so that your final copy feels true to you and your vision.

    My Working Proccess

    I meet with owners, stakeholders, and creative teams to understand the heart of the brand and its audience.

    I explore the brand’s history, values, and unique story — shaping a tone that feels authentic and inviting.

     

    I craft clear, evocative copy that tells a story and converts visitors into customers,  refining it through collaboration and feedback until every word feels true to the brand.

    OTHER WEBSITE PROJECTS