For Kertiles, I planned and managed targeted email campaigns from concept to send — writing clear, engaging copy, designing custom graphics, and editing event photos to keep each message fresh and on-brand. Using Mailchimp, I built segmented audience lists, created automated journeys for different customer groups, and ran A/B tests to refine subject lines and content for maximum impact.
Each campaign highlighted new collections, company updates, or special events, helping Kertiles connect meaningfully with customers and industry partners. On average, these emails achieved open rates 10–15% above industry standards, strengthening engagement and growing brand awareness.
When it comes to email marketing, I start by figuring out what the audience actually cares about — what’s worth opening, reading, and clicking. I dig into your goals, your customer data, and your brand’s voice to plan emails that feel less like spam and more like a conversation worth having.
Sometimes I handle the entire process myself: drafting the copy, designing graphics, editing event photos, setting up automations, and scheduling sends. Other times, I plug in as part of a bigger team, working with other designers, marketing managers, or sales teams to keep the content sharp and on track. No matter how big or small the project, my focus is the same — clear, on-brand emails that people actually want to open.
We’ll clarify your goals, define who you’re speaking to, and map out what each email needs to say and do. Together, we’ll develop a strategy.
I write clear, engaging copy, design custom visuals if needed, and plan layouts that look good on every device.
I set up, test, and schedule your emails — refining them with your feedback until they’re ready to land in inboxes and get results.